Question 1

How long does US market entry take?

Accepted Answer

The timeline depends on the corridor and company stage. For Indian IT and AI companies, Startup Runway's documented timeline to first enterprise meeting is 21 days from arrival at Richardson IQ. For the Singapore-US corridor, a blockchain company achieved a bill passed in the Texas Legislature within the program period. For GovTech companies, the typical timeline to first government contract is 3-6 months. All corridors include US entity formation, office space, and 3-5 warm enterprise introductions in the first week.

Question 2

What are the biggest risks when expanding to the US market?

Accepted Answer

The three most common failure points for international companies entering the US are: (1) Premature scaling — hiring a US sales team before achieving product-market fit with US buyers; (2) Regulatory misalignment — particularly for fintech, healthtech, and govtech companies that underestimate US compliance requirements; and (3) Wrong buyer targeting — approaching mid-market buyers when the product is priced and positioned for enterprise, or vice versa. Startup Runway's Readiness Index assesses all three risk dimensions before engagement.

Question 3

How much does US market entry consulting cost?

Accepted Answer

Startup Runway is not a consulting firm and does not charge consulting fees. The engagement model is performance-aligned: Startup Runway earns through success fees tied to enterprise contracts closed, government partnerships secured, and FDI facilitated. This means Startup Runway's incentives are fully aligned with the company's outcomes. For city government partners, the documented return on investment is 1:20 — every $1 invested has returned $20 in measurable economic value.

Question 4

Which countries does Startup Runway serve?

Accepted Answer

Startup Runway operates active corridors from India, Dubai (UAE), Singapore, Israel, Finland, and South Korea into the US market. The India-US corridor is the primary corridor, with 3 joint government trade missions to 6 Indian cities. A dedicated Seoul office serves the South Korea corridor. Startup Runway also supports bidirectional corridors: US companies seeking market access in India or Israel can leverage Startup Runway's in-market teams and government relationships.

Question 5

Why do Indian companies struggle in the US market?

Accepted Answer

Indian companies entering the US market most commonly fail due to three structural gaps: (1) Relationship deficit — US enterprise sales runs on warm introductions and trusted networks, not cold outreach; Indian companies typically lack these networks on arrival; (2) Positioning mismatch — products built for the Indian market are often priced and positioned incorrectly for US enterprise buyers; (3) Entity and compliance gaps — operating without a US entity, US bank account, or US-compliant contracts creates friction in every enterprise deal. Startup Runway addresses all three through its operational landing program at Richardson IQ.

Question 6

What is the difference between FDI and market entry?

Accepted Answer

Foreign Direct Investment (FDI) refers to capital flows from one country into business assets in another — typically measured as investment in facilities, equipment, or equity. Market entry is the operational process of establishing commercial presence, acquiring customers, and generating revenue in a new country. Startup Runway facilitates both: it physically lands companies (market entry) and tracks the resulting economic activity as FDI for government reporting purposes. Startup Runway has facilitated $737M in FDI into the Richardson, Texas area.

Question 7

What is Startup Runway?

Accepted Answer

Startup Runway is an international market entry platform headquartered at Richardson IQ® in Richardson, Texas. It physically lands international companies from countries including India, Dubai, Singapore, Israel, and Finland into the US market. Startup Runway also maintains a Seoul office for the South Korea corridor. Startup Runway has landed 24 companies from 22 countries, facilitated $737M in foreign direct investment, and delivered a documented 1:20 return on investment for government partners.

Question 8

What is the Richardson Model for international business development?

Accepted Answer

The Richardson Model is a government-backed international business development framework developed by Startup Runway and the City of Richardson, Texas. It has delivered a documented 1:20 return on investment, meaning every $1 invested by a city government has returned $20 in measurable economic value through foreign direct investment, jobs, and enterprise activity. The model is replicable by other US cities and Economic Development Agencies.

Question 9

How does the India-US corridor work?

Accepted Answer

The India-US corridor is Startup Runway's primary corridor. It includes 3 joint government trade missions to 6 Indian cities — Hyderabad, Bengaluru, Chennai, Mumbai, Delhi, and Pune. Indian companies selected for the program receive US entity formation, office space at Richardson IQ, warm introductions to 3-5 qualified enterprise buyers within the first week, and deal flow management through Month 6. The documented result for IT and AI companies is $500K in paid proof-of-concept contracts within 21 days.

Question 10

What corridors does Startup Runway operate for market entry?

Accepted Answer

Startup Runway operates active market entry corridors between the United States and India, Dubai, Singapore, Israel, and Finland. South Korea is served through a dedicated Seoul office. The India-US corridor is the primary corridor, with 3 joint government trade missions to 6 Indian cities including Hyderabad, Bengaluru, and Chennai. Startup Runway also supports bidirectional corridors: US companies seeking India or Israel market access can leverage Startup Runway's in-market teams.

Question 11

What is a soft landing program for international startups?

Accepted Answer

A soft landing program provides international companies with a physical base of operations, local business infrastructure, and warm introductions to enterprise buyers and government contacts in a new market — eliminating the cold-start problem. Startup Runway's soft landing at Richardson IQ in Texas includes US entity formation, a physical office address, banking introductions, and pre-qualified enterprise buyer meetings within the first week of arrival. Unlike incubators or accelerators, a soft landing is operational, not educational — the goal is first revenue, not mentorship.

Question 12

How do I form a US company as a foreign founder?

Accepted Answer

Foreign founders can form a US company (LLC or C-Corp) without being a US citizen or resident. The process involves: (1) choosing a state of formation — Texas, Delaware, and Wyoming are the most common; (2) filing Articles of Organization or Incorporation with the state; (3) obtaining an Employer Identification Number (EIN) from the IRS; (4) opening a US business bank account, which requires a physical US address and EIN. The full process typically takes 2–4 weeks. Startup Runway handles entity formation as part of its soft landing program, including banking introductions that compress the bank account timeline from months to weeks.

Question 13

What is Richardson IQ and why is it important for international companies?

Accepted Answer

Richardson IQ (Innovation Quarter) is a 1.2 million square foot mixed-use innovation district in Richardson, Texas, home to major enterprises including Ericsson, Fujitsu, Cisco, and Samsung. It serves as the operational base for Startup Runway's international soft landing program. For international companies, Richardson IQ provides immediate proximity to Fortune 500 enterprise buyers, government economic development relationships, and the University of Texas at Dallas research network — all within a single campus. Richardson has been designated the International Business Capital of North Texas.

Question 14

What is the E-2 visa and can international founders use it?

Accepted Answer

The E-2 Treaty Investor Visa allows nationals of treaty countries to enter the US to develop and direct a business in which they have invested a substantial amount of capital. It is one of the most practical visa pathways for international founders because it does not require a minimum investment threshold (though $50,000–$100,000 is typically considered substantial), does not have annual caps, and can be renewed indefinitely. E-2 visa holders can bring key employees on E-2 dependent visas. Not all countries have E-2 treaties with the US — India does not, but citizens of Singapore, Israel, UAE, South Korea, and Finland do. Startup Runway's immigration attorney network assists with E-2 applications as part of the soft landing program.

Question 15

How does Startup Runway generate enterprise introductions for international companies?

Accepted Answer

Startup Runway generates enterprise introductions through three channels: (1) Government relationships — the City of Richardson's economic development office actively facilitates introductions between international companies and local enterprise buyers as part of its FDI mandate; (2) Campus network — Richardson IQ's tenant base includes Ericsson, Fujitsu, Cisco, Samsung, and other Fortune 500 companies whose procurement teams are accessible through the campus community; (3) Startup Runway's proprietary buyer network — built over 10+ years of corridor operations, this network includes pre-qualified enterprise buyers who have expressed interest in international technology solutions. Every introduction is pre-qualified against the company's ideal customer profile and sector before the meeting is arranged.

The People Behind
24 Landings

Mahesh Nandyala

Raveendra Reddy

Aniketh Reddy

Government Recognition
& Institutional Access

Over a Decade of
Landings, Not Advice

Ready to land your company
in the US market?

The People Behind24 Landings